We see the wave before it's a wave.

From the IPL to esports to livestreams, Topspin's founder has been early to every shift in how India spends its attention. The next one is the creator economy, online and offline. Topspin is built to ride it.

See the next wave → For investors → For creators & hosts →
A player hitting a forehand where a clay-red court meets a green one

Same swing. Disproportionate impact.

Creators already have the swing: audience, trust and culture. Topspin adds the spin that turns it into revenue.

Founded by Tushaar Garg, all-India inter-university tennis champion, and builder of some of India's biggest sports and entertainment IPs. Inspired by the relentless, heavy-topspin game of the greatest clay-courter of all time.
Read our story →

Every wave, before it broke.

Every giant shift in how India spends its attention started small. Our founder was there before each one went mainstream.

WAVE 01
Media and sports IPs
When sport became entertainment.

Founding team of the IPL at IMG. India's only ATP tennis event. Lakmé Fashion Week. U Mumba. Stepathlon.

WAVE 02
Gaming and esports
When play became a spectator sport.

U Cypher, India's first made-for-TV esports league.

WAVE 03
Livestreams
When attention went live.

StreamO pioneered live-stream advertising in India, and the micro-sponsorship model that turned thousands of streamers into earning creators.

NOW
WAVE 04
The creator economy, online and offline
When creators become the layer over every economy.

That's Topspin.

A person wearing a StreamO cap
20K+
creators in the network
Illustration from the Knorr x Squid Game campaign
200+
brand campaigns
StreamO campaign dashboard showing streamer performance
29
published case studies
Same instinct. Bigger wave.
Brands already in the game with StreamO
Knorr
Cadbury
Nescafé
Netflix
Prime Video
McDonald's
KFC
Intel
PlayStation
Hyundai
Formula 1
Spotify

Creators will be the layer over every economy.

Gaming, sports, news, travel, wellness: the next generation discovers all of it through people, not brands. We're building for that world.

01

Every economy is getting a creator layer.

Content and experiences are becoming creator-led. Creators use YouTube to build communities that live both online and offline.

02

Gen Z wants to own, not just influence.

The next generation of creators is building businesses, not just feeds.

03

The missing link is monetisation.

Audiences are abundant. Business models aren't. That's where Topspin comes in.

Two shifts. Both already happening.

Creators are becoming businesses online, and their communities are moving offline.

URL · ATTENTION ECONOMY

Attention has already moved.

120B
hours · Gaming
45B
hours · Sports
35B
hours · News
Hours watched on YouTube. Gaming, 2022: YouTube Official Blog, VidCon 2023. Sports, per year: YouTube Official Blog, Jul 2026. News, 2025: YouTube Official Blog, Oct 2026.
IRL · CONNECTION ECONOMY

Connection is going offline.

The internet made us connected. The next wave makes us belong.

We play on two courts.

URL · THE ATTENTION ECONOMY
StreamO

Where Gen Z plays, watches and hangs out.

Gaming and cricket today; creator-led news and social gaming next. We help brands show up inside the moments Gen Z actually cares about, and help creators get paid for them.

StreamO, The Live Attention Company. The pioneer of live-stream advertising in India.
Enter StreamO →
A creator streaming a mobile game from a multi-monitor setup
A yoga class under a bamboo pavilion opening onto a garden
IRL · THE CONNECTION ECONOMY

Where online communities meet in real life.

A creator-led marketplace for real-life experiences, being built now. It starts with yoga retreats hosted by the creators people already practise with every day. Next: tennis retreats, surf camps, adventure camps, running camps, and pickleball and padel tournaments.

Yoga vacation Yoga retreat Yoga teacher training
150 yoga creators onboarded as hosts

Three ways to play with us.

A creator selling live on a phone stream
Forehand

We represent you.

Talent management and brand partnerships, so you spend your time creating, not chasing deals.

A group yoga session on the Ganga ghats in Rishikesh
Doubles

We co-own with you.

Joint ventures and co-built IPs (retreats, clubs, leagues and shows) with shared upside.

A creator community meetup, seen from above
Topspin

We back you.

Strategic capital, distribution and go-to-market for the creators and IPs we believe in.

Building for creators? Ad-tech and creator platforms partner with Topspin to reach India's creators and Gen Z.

Partner with us →

Today we operate. Tomorrow we invest.

Topspin is building toward a fund deeply invested in the creator economy, online and offline. Every creator, host and platform we work with today is part of that story.

I'm an investor → I'm a creator → I host experiences → I'm building a platform →