URL · The attention economy
Attention has already moved.
It moved to creators, to live, to gaming. Brands need to be part of the moment, not an interruption to it, and creators need to get paid for holding it.
The size of the attention economy.
The money is following the attention, and creators are where the attention lives.
$1.3T
Global advertising in 2026Up 8.9% this year, revised upward mid-year.WPP Media, This Year Next Year 2026 ↗
₹94,700 Cr
India's digital advertising, 2025Up 26% in a year, now about 63% of India's ₹1.5 lakh crore ad market.FICCI-EY, March 2026 ↗
$1T+
Spend influenced by India's creators by 2030Up from $350–400B today. Yet only 8–10% of India's 2–2.5M monetised creators earn meaningfully.BCG, From Content to Commerce ↗
$480B
Global creator economy by 2027Roughly double 2023. Only about 4% of 50M creators earn over $100K a year.Goldman Sachs ↗
1.1T hrs
Time Indians spent on smartphones in 2024About 5 hours a day, most of it on social, gaming and video.EY via Bloomberg ↗
#3
India's global rank in YouTube gaming livestreams194M watch hours in 2025.Stream Hatchet via Tubefilter ↗
StreamO, the Live Attention Company.
The pioneer of live-stream advertising in India.
- For brands: native, unskippable placements inside the livestreams Gen Z watches, bought like Google and Meta, with every result visible live.
- For creators: micro-sponsorships that pay per stream, so thousands of streamers earn, not just the top few.
- Next: creator-led news and social gaming.
20K+
creators in the network
200+
brand campaigns
29
published case studies
Brands already in the game.
Brand, creator or investor?
Pick your path.